I felt uncomfortable about the recent FCKH8 viral video when I saw it on Facebook, even before I discovered that it was basically a promo for t-shirts. This beautifully explains why.
Trigger warning for rape
Yesterday, FCKH8 released a video called F-Bombs for Feminism: Potty Mouthed Princesses Use Bad Words for Good Cause that quickly went viral, and has been shared hundreds of thousands of times on Facebook alone. This isn’t surprising – it’s a video designed to hit that marketing sweet spot where people are equal parts outraged, delighted and just plain not sure what to think. I’d be willing to bet that this video has had nearly as many hate-shares as it has people posting it because they think it’s great.
FCKH8’s video is carefully calculated to appeal to a certain type of young, hip feminist (as well as being designed to cause offence and outrage among right-wing conservatives). It starts out with a bunch of sweet little girls wearing princess costumes striking stereotypically cute poses and simpering “pretty” at the camera. Then there’s a record scratch, and suddenly the girls…
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